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Support more utm tracking

This commit is contained in:
Seth Call 2026-01-23 23:17:35 -06:00
parent f1992eaa78
commit e82450dfe9
5 changed files with 139 additions and 18 deletions
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72
admin/app/admin/jammers_subscription_cohorts.rb
View File

@ -32,7 +32,14 @@ ActiveAdmin.register_page "Jammers Subscription Cohorts" do
filter_type = params[:filter_type] || 'All'
filter_campaign = params[:filter_campaign]
filter_campaign_id = params[:filter_campaign_id]
filter_ad_set = params[:filter_ad_set]
filter_ad_name = params[:filter_ad_name]
campaigns = User.where("origin_utm_source ILIKE '%meta%'").distinct.pluck(:origin_utm_campaign).compact.sort
campaign_ids = User.where("origin_utm_source ILIKE '%meta%'").distinct.pluck(:origin_id).compact.sort
ad_sets = User.where("origin_utm_source ILIKE '%meta%'").distinct.pluck(:origin_term).compact.sort
ad_names = User.where("origin_utm_source ILIKE '%meta%'").distinct.pluck(:origin_content).compact.sort
div style: "margin-bottom: 20px; padding: 10px; background-color: #f4f4f4; border-radius: 4px;" do
form action: admin_jammers_subscription_cohorts_path, method: :get do
@ -44,13 +51,45 @@ ActiveAdmin.register_page "Jammers Subscription Cohorts" do
end
if filter_type == 'Advertising'
span "Campaign: ", style: "font-weight: bold; margin-right: 5px;"
div style: "margin-top: 10px;" do
span "Campaign Name: ", style: "font-weight: bold; margin-right: 5px;"
select name: 'filter_campaign', onchange: 'this.form.submit()', style: "margin-right: 15px;" do
option "All Campaigns", value: ''
option "All", value: ''
option "Null", value: 'NULL', selected: filter_campaign == 'NULL'
campaigns.each do |c|
option c, value: c, selected: filter_campaign == c
end
end
span "Campaign ID: ", style: "font-weight: bold; margin-right: 5px;"
select name: 'filter_campaign_id', onchange: 'this.form.submit()', style: "margin-right: 15px;" do
option "All", value: ''
option "Null", value: 'NULL', selected: filter_campaign_id == 'NULL'
campaign_ids.each do |c|
option c, value: c, selected: filter_campaign_id == c
end
end
end
div style: "margin-top: 10px;" do
span "Ad Set: ", style: "font-weight: bold; margin-right: 5px;"
select name: 'filter_ad_set', onchange: 'this.form.submit()', style: "margin-right: 15px;" do
option "All", value: ''
option "Null", value: 'NULL', selected: filter_ad_set == 'NULL'
ad_sets.each do |c|
option c, value: c, selected: filter_ad_set == c
end
end
span "Ad Name: ", style: "font-weight: bold; margin-right: 5px;"
select name: 'filter_ad_name', onchange: 'this.form.submit()', style: "margin-right: 15px;" do
option "All", value: ''
option "Null", value: 'NULL', selected: filter_ad_name == 'NULL'
ad_names.each do |c|
option c, value: c, selected: filter_ad_name == c
end
end
end
end
noscript { input type: :submit, value: "Filter" }
end
@ -87,11 +126,40 @@ ActiveAdmin.register_page "Jammers Subscription Cohorts" do
query = query.where("users.origin_utm_source = 'organic'")
elsif filter_type == 'Advertising'
query = query.where("users.origin_utm_source ILIKE '%meta%'")
if filter_campaign.present?
if filter_campaign == 'NULL'
query = query.where("users.origin_utm_campaign IS NULL")
else
query = query.where("users.origin_utm_campaign = ?", filter_campaign)
end
end
if filter_campaign_id.present?
if filter_campaign_id == 'NULL'
query = query.where("users.origin_id IS NULL")
else
query = query.where("users.origin_id = ?", filter_campaign_id)
end
end
if filter_ad_set.present?
if filter_ad_set == 'NULL'
query = query.where("users.origin_term IS NULL")
else
query = query.where("users.origin_term = ?", filter_ad_set)
end
end
if filter_ad_name.present?
if filter_ad_name == 'NULL'
query = query.where("users.origin_content IS NULL")
else
query = query.where("users.origin_content = ?", filter_ad_name)
end
end
end
table_for query.group("date_trunc('month', users.created_at)")
.where("j.created_at IS NULL OR (j.created_at - users.created_at) >= INTERVAL '2 hours'")
.order("date_trunc('month', users.created_at) DESC") do |row|

17
jam-ui/src/helpers/MetaTracking.js
View File

@ -32,11 +32,18 @@ const MetaTracking = {
},
handleUtm: function (searchParams) {
const utmParams = ['utm_source', 'utm_medium', 'utm_campaign', 'utm_term', 'utm_content'];
utmParams.forEach(param => {
const value = this.getQueryParam(param, searchParams);
if (value) {
this.setCookie(param, value, 90);
if (!searchParams) return;
const query = searchParams.substring(1);
const vars = query.split('&');
vars.forEach(v => {
const pair = v.split('=');
if (pair.length === 2) {
const key = decodeURIComponent(pair[0]);
const value = decodeURIComponent(pair[1]);
if (key.indexOf('utm_') === 0) {
this.setCookie(key, value, 90);
}
}
});
},

31
ruby/db/migrate/20260123205632_add_extended_utm_to_users.rb Normal file
View File

@ -0,0 +1,31 @@
class AddExtendedUtmToUsers < ActiveRecord::Migration[5.0]
def up
execute <<-SQL
ALTER TABLE users ADD COLUMN origin_id character varying;
ALTER TABLE users ADD COLUMN origin_term character varying;
ALTER TABLE users ADD COLUMN origin_content character varying;
CREATE INDEX index_users_on_origin_id ON users (origin_id);
CREATE INDEX index_users_on_origin_term ON users (origin_term);
CREATE INDEX index_users_on_origin_content ON users (origin_content);
CREATE INDEX index_users_on_origin_utm_source ON users (origin_utm_source);
CREATE INDEX index_users_on_origin_utm_medium ON users (origin_utm_medium);
SQL
end
def down
execute <<-SQL
DROP INDEX IF EXISTS index_users_on_origin_utm_medium;
DROP INDEX IF EXISTS index_users_on_origin_utm_source;
DROP INDEX IF EXISTS index_users_on_origin_content;
DROP INDEX IF EXISTS index_users_on_origin_term;
DROP INDEX IF EXISTS index_users_on_origin_id;
ALTER TABLE users DROP COLUMN IF EXISTS origin_content;
ALTER TABLE users DROP COLUMN IF EXISTS origin_term;
ALTER TABLE users DROP COLUMN IF EXISTS origin_id;
SQL
end
end

6
ruby/lib/jam_ruby/models/user.rb
View File

@ -1664,11 +1664,17 @@ module JamRuby
user.origin_utm_source = origin["utm_source"]
user.origin_utm_medium = origin["utm_medium"]
user.origin_utm_campaign = origin["utm_campaign"]
user.origin_id = origin["utm_id"]
user.origin_term = origin["utm_term"]
user.origin_content = origin["utm_content"]
user.origin_referrer = origin["referrer"]
else
user.origin_utm_source = 'organic'
user.origin_utm_medium = 'organic'
user.origin_utm_campaign = nil
user.origin_id = nil
user.origin_term = nil
user.origin_content = nil
user.origin_referrer = nil
end

23
web/app/assets/javascripts/meta_tracking.js
View File

@ -35,14 +35,23 @@
},
handleUtm: function (searchParams) {
var utmParams = ['utm_source', 'utm_medium', 'utm_campaign', 'utm_term', 'utm_content'];
var self = this;
// forEach not supported in IE8, but this is modern enough or we can use for loop
for (var i = 0; i < utmParams.length; i++) {
var param = utmParams[i];
var value = self.getQueryParam(param, searchParams);
if (value) {
self.setCookie(param, value, 90);
if (!searchParams) return;
// Logically, we want to capture all utm_ parameters.
// We can either iterate a list or dynamic regex.
// Given the requirement to be robust, let's look for "utm_"
var query = searchParams.substring(1); // remove '?'
var vars = query.split('&');
for (var i = 0; i < vars.length; i++) {
var pair = vars[i].split('=');
if (pair.length === 2) {
var key = decodeURIComponent(pair[0]);
var value = decodeURIComponent(pair[1]);
if (key.indexOf('utm_') === 0) {
self.setCookie(key, value, 90);
}
}
}
},